It is often said that content is king in the business world. Helping to drive traffic to your website, keep your audience engaged, and increase conversions; good content can do wonders for your brand. However, it isn’t always easy to create consistently converting content.
If you are struggling to find the time or energy to create quality content, help is available. Here, you’ll discover 4 ways to get content created for your business.
1. PLR Content
One of the easiest ways to get content for your business is to invest in PLR content. This is basically done for you content that you can use instantly for your small business.
PLR content typically includes ready-made blogs, reports, journals, and eBooks. You’ll not only receive the content, but often relevant keywords and images to go alongside them.
While you can use PLR content as it is, it is recommended you tweak it a little to make it your own. Run it through a plagiarism checker to see if it has been used already. If not, you can publish the content as it is. If it has, simply tweak it a little to make it unique.
PLR content can save you a ton of time and is one of the cheapest ways to get content for your business quickly.
Another popular option is to outsource your content needs. Freelance writers can help you to create a ton of content in a short period of time.
You can outsource through freelance platforms such as Upwork or Freelancer. Or you can reach out to freelancers directly. A quick Google search will bring up relevant content creators who can help you get quality content onto your site and social media channels.
Outsourcing is a great option for small businesses as it guarantees you receive professional quality content. It can also work out cheaper than other methods too. The majority of businesses today outsource some or all of their content creation requirements to a professional writer.
3. Hire in-house writers
Your small business is always going to need quality content. So, it might be worth looking at hiring an in-house writer. That is, taking somebody on as an employee to focus solely on content creation.
This is a more expensive option as you will need to pay them a regular wage. The difference between in-house and freelance writers, is that a freelance writer has several clients. An in-house writer solely writes for your company. This gives them a better opportunity to learn the ins and outs of the business, which ultimately delivers great copy.
Before hiring an in-house writer, it is a good idea to research everything involved. Can you afford to pay another monthly wage? If not, outsourcing may be the better option until you can.
4. Use AI technology
Did you know you can use AI technology to create content? While the technology is still fairly new, it can take care of several content tasks.
At the moment, AI is best used for creating advertisement-based copy. That is sales ads, or web content for example. If you are looking to create blog posts with AI, you might not be overly impressed with the results.
Long-form copy is harder for AI software to produce. Many of them simply copy and paste information from multiple sources. The way they put the information together also doesn’t read well, which means you will need to spend a lot of time editing to give it that human touch.
While AI technology does have a lot of potential, in terms of blogging, it isn’t quite there yet. However, if you need help creating ads, the technology has shown to produce highly converting copy.
So, there you have it – 4 ways to get content created for your business. You may be surprised by how affordable it can be to get help with your content requirements.
Keeping on top of social media, blogging, and video can be overwhelming for a small business. However, it is important if you want to attract new customers and build up your brand. The methods above can help to make it less daunting, ensuring you keep your audience happy with frequent, quality posts.