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5 Digital Marketing Tactics Every Small Business Should Use
Written by Kerry Knoll on April 1st, 2021
If you want your small business to become a success, digital marketing is going to play a key role.

Helping you to attract new customers and build up brand awareness, digital marketing gets your company seen. That is of course, if it is done correctly.
There are lots of digital marketing methods out there and not all of them will prove effective.

If you are looking to boost your digital marketing campaigns, here you’ll discover 5 of the best tactics you should use. 

1. Research your competitors
It is important to know everything you can about your competitors. This helps you to identify what it is that sets your company apart.

When you are going up against your competitors, you need to be able to show that you offer some type of additional value. So, what is it that you can offer, that they don’t? Once you have identified this, you can then use it as a clever marketing
tactic.

Researching your competitors also lets you see the type of digital marketing they are focusing on. Use Google Search to see how your competitors’ word their ads and the selling points they use. This will give you a good idea of what works for your own marketing strategy.

2. Focus on SEO
Your SEO strategy will make a huge difference to how successful your business becomes. Ideally, you will want to invest in a great SEO analyzer tool. After submitting your website URL into this type of tool, it will give you a full analysis of the SEO.

You need to focus on whether you are targeting the right keywords on your website and ads. Also look at how your SEO compares to your competitors. Again, SEO tools will have a feature that lets you compare your rankings to other businesses.

3. Make sure you have a blog
Do you have a blog that you update frequently? If not, adding one is going to help you boost your digital marketing campaign.

Blogs are invaluable at helping you to build up your brand and develop a relationship with your customers. They are especially great at helping to turn cold traffic into warm traffic. However, you will need to ensure that you update it
regularly.

When it comes to what to publish, try and make sure you are providing valuable content. That is, something that educates or helps your target audience. If you consistently provide useful content, you are going to generate trust which will
ultimately convert to sales.

4. Fine tune your website
Your website is the first thin g that your potential customers see. That means, you need to make sure it is easy to use. Your website should have a nice, clean design that it optimized for mobiles and tablet devices. It should also load up quickly and produce no errors when traffic is navigating the site.

Go to your site and view it as if you were a customer. Is it easy to find what you need? Is everything working correctly?

If not, fine tune it. If your website isn’t easy to navigate or understand, your potential customers will go elsewhere.

5. Use the right keywords
One of the best tactics you can learn is keyword optimization. In order to boost your SEO and make your site easier to find, you need to use the right keywords.

Generally speaking, the keywords you choose should be specific and relevant to your business. A big mistake is making them too generic. This is because, the more generic your keywords are, the harder you will find it to rank for them.

Long tail keywords tend to work better. This means using three or more keywords
together. If you offer your products and services locally, utilizing local keywords will work well. 

There is a lot to learn when it comes to keyword research.

Therefore, it is worth taking the time to figure out as much as you can about keyword optimization. Or you could always hire a professional to do it for you.

The above are just 5 of the digital marketing tactics every small business should use. There is a lot to learn and digital marketing does require a lot of time and effort to get it right. However, the tips above will help to make it that little bit easier.

About Author: Kerry Knoll

Hi, I'm Kerry Knoll and welcome to Vegas Tech Group. I'm a Digital Marketing Consultant and I help local businesses.

It didn't take me long to realize that local businesses need assistance with their digital marketing. So I created this Digital Marketing Agency to be a resource for local small businesses who are looking to acquire more customers from the Internet.
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