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5 Ideas That All Small Businesses Should Talk About in Emails
Written by Kerry Knoll on June 1st, 2021
Ready to get started with email marketing but have no idea what to write?

It isn’t always easy knowing what to cover in order to get the best results. One thing you should absolutely avoid, is sending overly promotional or salesy emails. Your subscribers don’t want to be inundated with promotional emails!

So, if you can’t use it as a direct sales platform, what should you talk about in the emails? Below, you’ll discover some great ideas all small businesses should be talking about in their email marketing campaigns.

1. The welcome message

The very first type of email you should focus on is the welcome message. This will be sent when somebody signs up to your email list.

Ideally, you will want to give your welcome message a personalized touch. This means using the person’s name, alongside including a little information about you or the business.

You should be aiming to make a good first impression. Don’t offer anything for sale at this point. Research has shown that when people first sign up to an email list, around 50% are not ready to make a purchase just yet.

So, avoid anything promotional and instead let them know what they can expect from your future emails. End the message by thanking them for signing up.

2. Create newsletters

Newsletters are a great way for you to stay relevant in your customer’s minds. They can also help to build up trust with new subscribers who are yet to make a purchase.

Your newsletters can have a number of goals. They can aim to increase sharing of the content in order to attract new signups. You can also use them to educate your audience and increase trust. Knowing what the goal is will help you to create the best content.

There are so many things you can include in your newsletters. You can cover the latest industry news, company news, product launches and showcase your employees. Think about the type of emails that your audience would most likely be interested in.

3. New product and service announcements

While your emails shouldn’t be too promotional, there are exceptions. Occasionally, you can send new product and service announcements.

Customers often like to be the first to hear about new products and services. You could also use it as an incentive for signing up to your emails. If they subscribe, they will be the first to hear about new products and services.

You will usually link to the products in the emails too. That way, your customers will easily find them, increasing the likelihood they will make a purchase.

You will see greater results with this if you segment the emails. That way, you can send different new product and service announcements to the right people.

4. Transaction emails
You shouldn’t just use your emails to market yourself. Instead, they should be useful and informative.


Transaction emails are sent after the customer makes a purchase or signs up for a service. They include thank you emails, as well as details about the transaction and when they can expect to receive their goods if applicable.

Remember to be polite and helpful in these emails. You want to encourage repeat sales where you can, and transaction emails can help with that.

Ideally, your emails should be personalized, and they should explain what the customer needs to do next. If they have purchased something from you, receiving an email also offers reassurance that the order was accepted and recognized.

5. Feedback requests

Finally, you can also use your emails for feedback requests. Feedback is really important for businesses today. It shows potential customers what they can expect when they buy from you. If you have good feedback, it is going to encourage more people to become customers.

Getting feedback isn’t always easy. When writing the email, let them know that you would love to get their feedback. Briefly explain the benefits of feedback and that their opinion is important to you.

As you can see, there are a lot of different types of things you can talk about in your emails. Think about what the goal of your emails is, then you can select the best type to create to help you achieve it.

About Author: Kerry Knoll

Hi, I'm Kerry Knoll and welcome to Vegas Tech Group. I'm a Digital Marketing Consultant and I help local businesses.

It didn't take me long to realize that local businesses need assistance with their digital marketing. So I created this Digital Marketing Agency to be a resource for local small businesses who are looking to acquire more customers from the Internet.
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