Have you considered adding a monthly email newsletter to your local business? If not, you could be missing out on powerful sales opportunities.
Email marketing has been popular for decades, helping businesses to stay connected with their customers. When sent regularly, they can do wonders for your company.
Here’s 6 benefits for small businesses to incorporate a monthly email newsletter…
1. Connect with a wider audience
You can reach a much wider audience when you provide regularly email newsletters. Most people have an email address, and they tend to trust the information received through email more than they do on social media for example.
Email newsletters stay in your customer’s inbox a lot longer than a social media post will. They also take much less effort to create, and you can schedule them to be sent out at specific times.
Most customers prefer receiving email communication. So, by giving them the option, you’ll attract a much wider audience.
2. Build up authority and credibility
A great way to encourage more sales is to build up authority and credibility. Email newsletters are an easy and effective way to do this.
You can use the newsletter to provide tips and advice on your customer’s pain points. Show your knowledge in the industry and provide valuable content your audience needs.
If you can provide the right information, it’s going to improve your credibility, showing customers you know exactly what you are talking about.
Whenever they have a question or they need to solve a particular problem, they will turn to you, rather than your competitors.
3. Increase web traffic
Increasing web traffic is a common goal for most businesses today. The more traffic you get to your site, the more conversions you will make.
A boost in web traffic can also cause your site to do better in search engine results. Platforms like Google love active, useful sites. Therefore, they will prioritize websites that attract a large audience.
The key to getting increased web traffic from email newsletters is to make them as informative as possible. You can also advertise new products and any sales you may be currently holding. Provide links back to your website that customers can easily follow.
4. Increase sales
Wouldn’t it be great to increase the number of sales you make without much effort? With email newsletters you can.
Provided you produce helpful, relevant content that your audience loves, it can greatly increase your sales performance.
The added trust you build up encourages customers to make a purchase. You can also use clever tactics such as offering your email subscribers unique discounts. When you offer something exclusive, it automatically makes people want to take advantage of it.
5. Boosting your content marketing strategy
Content marketing is an important component every small business should be utilizing. It helps to spread awareness of your brand, attract new customers, and retain existing ones.
However, there is no denying that content marketing can be challenging. It takes a lot of effort to consistently create, publish, and promote your content.
Email newsletters provide content straight to your subscriber inbox. It gets your message directly in front of the customer, increasing the effectiveness of your messaging.
You can use your newsletter to highlight new blog posts on the site, or to direct subscribers to your social media platforms.
6. Keeping customers engaged
Attracting new customers is important in business, but don’t forget about existing ones.
Most of the revenue that successful businesses receive comes from repeat customers. Not only do existing customers provide a level of stability in terms of cash flow, but they also tend to spend more than new customers.
When you send out regular newsletters, it keeps your business firmly in the mind of your customers. They remain engaged in the business and its products and services.
As you can see, there are lots of benefits for small businesses to incorporate a monthly email newsletter. Even those that operate mainly offline will benefit from communicating with their customer base through email.
If you haven’t yet utilized regular monthly email newsletters in your marketing strategy, now is the time to do so. You can find a heap of information online to help you craft the perfect newsletter, or you could outsource it to a writer if preferred.