Blog posts can prove highly effective at generating organic web traffic. They help to build up brand awareness, increase engagement, and add credibility to your business. However, if you want them to work, you need to be publishing regular, fresh posts to your audience.
Coming up with new ideas isn’t always easy. However, did you know there are some types of blog posts that work in any niche?
In today’s post, I reveal 6 blog post ideas you can use regardless of what sector you work in.
1. How To posts
Consumers actively seek out content that helps them to solve a problem. This makes “How To” style posts particularly effective in your marketing strategy.
Regardless of which niche you work in, there are common issues your customers experience. If you can solve, or at least partly solve these issues, it’s going to help you build up trust. When you help your audience, it also increases the likelihood of them doing business with you.
Write a list of the issues your customers may have. Then, start producing how to posts to address each one of them.
2. Challenge posts
Challenges are huge on social media and they can be a great way to boost your marketing. You only have to look on social media platforms such as Tik Tok to see how popular challenges are.
The goal is to create a challenge that your audience needs to complete. They can share their progress or results of the challenge through their social media channels.
Challenges can easily become viral, giving you a unique opportunity to increase brand awareness. There are a lot of resources out there to help you create your own challenge. Once you have created one, you will need to market it well. After all, how can people take part in your challenge if they don’t know that it exists?
3. Interview posts
Have you created any interview style posts for your audience? These type of posts can help you to generate a ton more traffic to your website. Not only will they satisfy your existing audience, but they will attract views from the interviewees followers too.
Make sure the person you are interviewing is of interest to your audience. Are they a niche expert? Do they have a positive story to share or anything to inspire your audience? Influencers in your niche are a good place to start if you are looking for inspiration.
4. Review posts
These days, reviews have become extremely important for businesses. Most consumers look at reviews of products or services before they decide whether to make an investment.
You have a few options when creating review style posts. One of the best is to review products or services that relate to your niche, but which aren’t direct competitors. That way, you are providing useful information for your audience without giving your business away.
5. News posts
If you get really stuck for ideas, news posts are a great option. There is always industry related news you can cover. Whether it be advancements made in the sector, or current issues your audience is experiencing.
Covering the latest news doesn’t just fill your content strategy, it also helps to keep your audience coming back. They will start turning to you for the latest updates and news in the sector.
6. Behind the scenes post
Consumers today like to get to know businesses before they buy from them. A great way to build up a more personal relationship with your customers is to provide a behind the scenes post.
This is basically a post that reveals what your business does, and how it does it. You could do a “Day in the Life” style post, revealing how your business operates and how you create your products and services. Or why not introduce members of your team?
The more your audience gets to know you and your brand, the more they will trust you.
These are 6 of the most effective types of posts you can produce regardless of your niche. If you are struggling to come up with fresh blog and content ideas, try out any of the ideas posted above.