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6 Email Marketing Strategies Every Small Business Should Implement
Written by Kerry Knoll on May 1st, 2021
Email marketing has been a powerful tool for businesses for over a decade. Despite the rumors, it shows no signs of slowing down anytime soon. However, while it can be effective, there are a lot of things you can get wrong.

If you are looking to make your next email marketing campaign a success, check out the 6 strategies you should implement below…

Strategy #1: Personalization

A basic strategy you should get to grips with is personalization. That is, using customer data to help you create personalized messages.

A personalized email will include the customer’s name and personalized recommendations. Amazon provides a fantastic example of how well personalization can work. The company’s success is largely determined by its ability to recommend relevant, personalized products.

Studies have shown that a personalized email can increase transaction rates 6x. It is also highly cost effective. You can make approximately $20 for every $1 that you invest in the strategy.

Strategy #2: Utilize segmentation

All good email marketing strategies should include segmentation. That is, where you send different emails to different segments of your email list.

The reason segmentation works is because it ensures your emails are better targeted. According to statistics, it can increase open rates by 39% and boost revenue by as much as 24%.

There are a number of ways you can segment your emails. Separating your audience by industry, location and by where they are in the sales cycle can all be effective.

Strategy #3: Test your emails

If you want to ensure you are putting out the right emails, you are going to need to test them. Businesses often test the design and content of their emails before implementing them properly.

To test what works, you can send out several email variations to small groups of customers. It is better to test the subject line, content of the email and the call to action.

Compare the email variations and how they performed. That way, you will know exactly how to design and word your emails before you send them out to your entire audience.

Strategy #4: Take advantage of automation

In order for email marketing to be effective, it takes a lot of hard work. That is, if you choose to do it manually.

You need to send out emails at specific times to your audience. If you are using segmented emails, you also need to worry about sending the right emails to the right people. You would struggle to do this by yourself. Instead, you should take advantage of automation software.

There are a lot of automation tools you can use for email marketing. ActiveCampaign is one of the leading platforms you can use for automation. You can choose to schedule emails in advance, setting them to send at on certain days at specific times.

Automation software can save you so much time and effort. It can also help you to significantly boost your ROI.

Strategy #5: Pay attention to design

Some experts argue that the design of your emails won’t affect their performance. However, others state that it is a critical component of an effective email marketing campaign.

It definitely cannot hurt to make sure your emails are attractive to your audience. They should have a crisp, clear design with limited visuals. The easier they are on the eye, the more likely they will capture your audience’s attention.

You don’t have to spend a fortune on the design but do make a few tweaks to enhance their visuals.

Strategy #6: Track the results

The last, and most important strategy is to track your results. You can create the best email marketing plan, but you’ll struggle to get good results if you don’t monitor it.

Keep an eye on how your emails are performing. There are analytical tools you can use to see how many are opened and what the conversion rate is. If you need to, you can tweak your emails to generate better results.

The above are six of the best email marketing strategies everyone should implement. Not every strategy will work for you. It is likely you will need to try out a combination of techniques before you find what works for your business.

About Author: Kerry Knoll

Hi, I'm Kerry Knoll and welcome to Vegas Tech Group. I'm a Digital Marketing Consultant and I help local businesses.

It didn't take me long to realize that local businesses need assistance with their digital marketing. So I created this Digital Marketing Agency to be a resource for local small businesses who are looking to acquire more customers from the Internet.
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