Are you struggling to convert visitors to your website? If so, you might be making one of many common mistakes businesses often make with their site.
There is a lot to think about when creating a website for your business. Not only does it need to look visually appealing, but it also needs to function correctly.
Here, you’ll discover 6 mistakes local businesses make with their website that could be holding you back.
1. Poor Quality Content
It’s all well and good having a flashy design on your website. However, that isn’t going to mean anything if it features poor quality content.
You have seconds to capture a visitor’s attention on your site. The content therefore needs to be captivating, relevant, and clear. Don’t underestimate how important the content on your website is to attracting new customers.
2. Messy design
With so much competition online, it is important to find ways to stand out. However, to do this, many businesses tend to go overboard with their web design. This results in a messy design that has way too much going on.
If your site comes across as messy, visitors won’t stay on it for long.
3. Not checking usability
When was the last time you checked the usability of your website? To understand why it isn’t delivering much in the way of results, you need to experience it from a customer’s point of view.
Go onto your website as a customer would, and pay attention to the following:
• How quickly the site loads
• Whether it is easy to navigate
• Are there any mistakes?
• How easy is it to make a purchase?
These are some of the main things you need to look out for. If your site is slow to load up, visitors will be quick to head over to your competitors. Similarly, if it isn’t easy to navigate, people aren’t going to spend ages trying to figure it out.
You need to make sure your website is easy to use and there are no errors that could be holding you back.
4. Failing to add credibility
Do you have any testimonials or reviews added to your website? If not, you’ll want to add them in right now.
People want to do business with companies they can trust. The more credibility you can offer visitors to your site, the more likely they will make a purchase.
Testimonials and reviews are some of the most powerful credibility boosters you can utilize. Add them onto the home page, or create a specific page just for positive feedback.
5. Contact option mistakes
It is imperative that you give your visitors a range of contact options. If you only have one method of contact such as a website form, you could be missing out on a lot of potential profit.
You need to make it as easy as possible to contact you. This means providing multiple options such as email, telephone, and website form. The easier you make it for your visitors to contact you, the more likely they will trust and buy from you.
So, check your contact details to ensure they are up to date and you have provided several options. You should also add a note on your contact page to let people know how long they can expect to wait for a response.
6. There is no clear CTA
Even if you manage to avoid all of the mistakes above, if you don’t have a clear Call To Action, your conversion rate will drop.
A CTA tells the visitor what to do next. For example, on the homepage you could encourage them to take a look at your products, or contact you if they have any questions.
It is a simple trick that can greatly increase the number of visitors that turn into customers. You can find a lot of great info online to help you sharpen up your CTA. Learning more about how they aid your business will ultimately help you to enhance their effectiveness.
These are just 6 of the most common mistakes local businesses make with their website. While it can be time consuming getting your website just right, the time and effort will ultimately pay off.