One of the best ways to secure new customers today is through social media. With over a billion users, Facebook is by far one of the best platforms to sign up to.
There are a lot of ways you can use the site to gain new customers. Here, we’ll look at 6 powerful ways to use Facebook to attract more customers for your business.
1. Create a Facebook business page
The first and easiest way to get more customers on Facebook, is to create a business page. This gives you a social media presence, allowing your customers and other consumers to find you.
The more likes your Facebook business page generates, the more people will be able to find it. Facebook’s algorithm preferences pages that are doing well and have maximum engagement.
As for what to put on your Facebook page, you should:
• Use a profile picture of yourself or your logo
• Make sure all of your business details are correct
• Post links to your blog, and provide useful tips
• Add a CTA on your posts and business description
Setting up a business page on Facebook is free, making it one of the best ways to attract new customers.
2. Join relevant groups
Networking has always been important in business. Don’t underestimate the power of social media for making valuable connections.
Facebook groups allow you to interact with others in the same field, as well as with potential customers. You can join groups related to your industry where you can post advice and get to know potential customers. Have a look to see what kinds of Facebook groups are available in your niche, and join at least one to expand your reach.
3. Paid Facebook ads
If you have the budget, paid Facebook ads can be highly effective for businesses. The reason they work so well is because they can be highly customized.
When creating an ad, you can select who should see it. This includes choosing a specific age range, gender, occupation, or location. This makes them especially great for local businesses who can target local customers.
You can also control your spending with paid ads on the platform. This makes it an affordable option.
4. Create event pages
Once you have your business page set up, you can start creating events to grab people’s attention. This can be done for physical events, or digital events.
A lot of businesses have turned their focus to digital events since the global pandemic. Organize Facebook Live events where you give things away, or provide exclusive advice and tips.
Events can help to keep existing customers happy, while also expanding your reach. Don’t forget to encourage attendees to like and share the event to gather even more attention.
5. Encourage reviews
With a Facebook business page, you can give your customers the option to leave a review. These will be clearly displayed on your page for everyone to see.
If you can get a lot of 4-5 star reviews, it’s going to help you attract a lot more potential customers. Before buying from a new company, consumers today prefer to learn more about them. The majority of consumers read reviews before they decide whether or not to buy from a business.
While there is a risk you may attract negative reviews, provided you respond to them and solve the problem, it won’t harm you. Which brings us onto another tip...
6. Interact with your followers
You will struggle to get more customers through Facebook if you don’t interact with your followers. This means responding to comments on your post, and engaging with those who leave reviews.
The posts that you create should encourage people to like and comment. After all, the more engagement a post has, the more visibility it receives. However, they aren’t going to comment if they know you won’t reply.
Interacting with your followers shows you care, which in turn helps to build up trust and engagement.
So there you have it - 6 powerful ways to use Facebook to get more customers. It takes time to see results from any social media platform. However, if you follow the tips above you should start to see a gradual rise in customers.