Want to boost your content marketing efforts? You might want to start by producing more informational content.
Teaching your audience through information-based content provides a lot of awesome benefits for your business. Not convinced? Here are 6 reasons for teaching the public as part of your content marketing works…
1. Consumers want informational content
If you want your content marketing strategy to be more effective, you need to give your audience what they want.
According to research, 80% of web queries are for informational content. This means if you aren’t producing anything useful, you could be missing out on a huge amount of traffic.
2. Informative content engages your audience
Engagement is super important when it comes to converting your audience. The content you produce needs to capture their attention and make them actually want to take the next step.
If you create useful content that helps to solve a problem, readers are more likely to share it within their network. They are also more likely to engage with the post, leaving a comment if they found it useful for example.
If you’re looking for increased engagement, publishing informative content is an effective way to get it.
3. Providing valuable content increases trust
Trust is a key factor in consumer purchasing decisions. If you don’t have consumer trust, your reputation will suffer, alongside your sales.
When you produce valuable content that really helps your audience, it’s going to build up trust. It shows that you aren’t solely focused on profits and you are there to help your customers.
If you want to use your content to build up trust, focus on common issues in your niche. Use the content you produce to help your audience solve these problems without them needing to purchase anything.
The more you help visitors to your site, the more likely it is they will convert to customers over time.
4. It builds up authority in the sector
When you frequently put out quality content it’s going to help build you up as an authority figure in your niche. Whenever your audience has a problem, you will be the first person they turn to for help.
Whether you produce informational content through your blog, or through social media, it can greatly help build up your reputation.
Keep in mind that it will take time to build up authority through your content. On average, it takes around six months for businesses to start seeing results.
5. Increase web traffic
Informational content can significantly increase web traffic. Eventually, blogs will start to attract organic traffic on a consistent basis. You can also gain a lot of web traffic from social media platforms if you publish informative content there too.
The goal of most businesses is to increase their web traffic. After all, the more visitors you get to your website, the more conversions you are going to make.
One of the best things about using informative content to increase web traffic is its affordability. When you compare it to paid ads, you quickly see informational content delivers better value for money.
Even if you pay for your content creation, it works out cheaper than paid advertising and produces more long-term results.
6. Build up your email list
Putting together an email list is an effective way to market your small business. However, getting a list put together can be a time consuming and difficult task.
If you want to build up your email list of prospects you can utilize informational content. Create a lead magnet such as an informative e-Book, or report. To receive the informational content, the visitor needs to sign up to your email list.
Once you have a decent email list together, you can use it to increase your marketing efforts. Send more informative content in the form of newsletters, and occasionally market your products to segmented audiences.
As you can see, when you teach your audience useful information it can deliver awesome benefits to your business. The above are just 6 reasons you’ll want to start focusing on teaching the public as part of your content marketing strategy. It may take a while, but the results from this type of content are long-lasting.