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6 Ways Small Businesses Can Build Their Email List
Written by Kerry Knoll on July 1st, 2021
As a small business, email marketing can prove crucial to your success. This effective platform gives you an opportunity to convert leads into sales, as well as encourage repeat business.

Email marketing has a lot of potential, but it can be time consuming. You also need to know who to send your emails to. This is where a quality email list comes in useful.

If you are looking to build up your email list, below you’ll discover 6 methods you will want to try.

1. Create a pop-up

Pop ups have generated a bad reputation in the past. However, when done correctly they can prove highly effective. This is especially true when it comes to building an email list.

Timed pop-ups are great for encouraging sign-ups. You can set them to pop up within seconds of a visitor landing on your website. Or you could set the pop up to show up when the visitor tries to leave your website.

The key thing to remember when creating a pop-up, is to not make it too promotional. It shouldn’t be annoying, instead it should gently encourage the visitor to sign up to your email.

2. Utilize a call of action

Every blog and each landing page you publish, should have a call to action. If you are looking to encourage more email sign-ups, you need to encourage them at every turn.

Statistics show that calls to action can increase view to submission rates by as much as 42%. However, you need to make sure that your call to action is relevant to the content it is placed on. If it isn’t, your call to action is going to appear as spammy, which won’t be effective.

3. Avoid buying an email list

The number one tip when it comes to building an email list, is not to buy one! It can be tempting to buy a list as you may think it will save you a ton of time and effort.
However, it could actually do more harm than good for your business.

The trouble with buying an email list, is that the people on it didn’t agree to subscribe to you. So, if you start to send them emails you could find yourself in a lot of trouble, particularly if you are targeting countries which have strict GDPR rules.

The most effective email lists are those which you build authentically.

4. Create social media ads

If you want to build up an email list, you need to attract as many new leads as you can. One way to reach a high number of potential sign-ups, is to run social media ads.

You can set your ads so that they encourage email sign-ups. One of the best things about this method is that social media ads let you accurately target consumers. This allows you to only reach those who are most likely to be interested in your business.

The right social media ads can help to significantly increase email sign-ups.

5. Create an opt-in form

It is important to get consent from your audience before you start sending them emails. The best way to do this is by creating an opt-in form.

You can integrate your opt-in form into your website. This basically allows site visitors to input their email address to sign up to your emails.

These types of forms aren’t difficult to create. However, you could always hire somebody to do it for you.

6. Provide an incentive

By far one of the best ways to build up an email list, is by offering an incentive. People are more likely to sign up if they get something in return.

Common incentives include free eBooks, or access to courses. You could also offer discounts on your products or other free gifts. Make sure the incentive is relevant to your customers and your business. It should provide some level of value in order to be effective.

Building up an email list can take time. However, if you follow the tips above, you should find it easier. Taking the time to develop a list will lead to much more effective results. It will also help to build up trust, and nurture potential leads.

About Author: Kerry Knoll

Hi, I'm Kerry Knoll and welcome to Vegas Tech Group. I'm a Digital Marketing Consultant and I help local businesses.

It didn't take me long to realize that local businesses need assistance with their digital marketing. So I created this Digital Marketing Agency to be a resource for local small businesses who are looking to acquire more customers from the Internet.
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