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6 Ways Small Businesses Use Content Marketing to Attract their Ideal Customers
Written by Kerry Knoll on August 7th, 2021
Looking to attract more of your ideal customers? Content marketing is by far one of the most effective methods you can use.

When done correctly, content marketing can attract heaps of new traffic to your channels. However, there is a lot that you can get wrong too.
If you want to get the most from content marketing to attract more ideal customers, check out these 6 tips below…

1. Providing regular content through blogging

One of the most effective ways of drawing new customers to your site, is through blogging. All successful businesses have a blog these days.

Statistics show that websites which have a blog, provide a staggering 434% more indexed pages than websites without one. This gives your customers a huge number of ways to find you.

By providing regular, useful content on your blog, it helps improve your search engine rankings. This means more people will see your content.

Not only is blogging a great way to attract new customers, it can also help you to retain them too.

2. Go in-depth with the content

When you are creating content, it really pays to go as in-depth as you can. That doesn’t mean creating long, drawn-out content. Instead, it means making sure the information you provide is as useful as possible.

Google LOVES long content and more importantly, so do your customers. An in-depth piece of content will cover a minimum of 2000 words. It should be extensively researched and written in an engaging and informative manner.

When you share more in-depth content with your audience, it can also encourage more shares. This in turn will help you to really grow your small business.

3. Use the right keywords

When writing content, using certain keywords can help to boost its visibility on search engines. Part of a successful SEO strategy, keywords can prove invaluable for attracting new customers.

There is a lot to learn when it comes to keywords and how to incorporate them into your content. However, when done correctly you will see a huge number of additional customers heading to your website.

4. Making the content sharable

A key goal when you’re creating content should be to make it as shareable as possible. So, what does this mean?

If you want your content to be shareable, it needs to be helpful and informative. You will also find consumers LOVE content that disagrees with a popular opinion.
Likewise, content that pulls on the heart strings is also highly shareable.

It goes without saying that shareable content is also well written and laid out. You should provide relevant images, and consider breaking down the content with infographics and bullet points.

Think about the content that you like to share. What is it that makes you share it and how can you produce similar content for your business?

5. Focus on quality over quantity

Although it is important for businesses to produce regular content, you should never sacrifice quality for quantity. Every single piece of content you publish should be high-quality and relevant.

When you rush content to get it done, you’ll end up with a lot of mistakes. Of course, you can also combat this by investing in pre-written content that is already ready to publish.

6. Provide a call to action

All of your content should have a call to action in mind. Although your overall goal is to obviously attract new customers, you should utilize different calls to action.
Some of the different calls to action you could use include:

· Encouraging more sign-ups

· Asking them to share the content

· Encouraging them to make a purchase

Whatever the focus of the content is, be sure to add a call to action at the end. That way, the customer knows exactly what they need to do next.

These are just some of the ways small businesses can use content marketing to attract new customers. Regularly posting on social media is another key tip to follow.

Having a constant online presence will help you to build up a larger fan base and increase brand awareness. This in turn will help you to start attracting lots of new customers.

About Author: Kerry Knoll

Hi, I'm Kerry Knoll and welcome to Vegas Tech Group. I'm a Digital Marketing Consultant and I help local businesses.

It didn't take me long to realize that local businesses need assistance with their digital marketing. So I created this Digital Marketing Agency to be a resource for local small businesses who are looking to acquire more customers from the Internet.
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