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Celebrating Birthdays is Profitable for Small Businesses – Here’s How
Written by Kerry Knoll on August 1st, 2022
Did you know celebrating birthdays in business can do wonders for your sales?

Whether it’s an employee’s birthday, your birthday, or a customer’s birthday – celebrating these milestones can be highly profitable for your business.

Here, you’ll discover some of the top ways celebrating birthdays could benefit your company.

Attract more sales with birthday discounts

There are lots of ways you can celebrate birthdays in your local business. Why not celebrate your own by giving your customers unique limited discounts?

You can send out messages to your customers, as well as advertise on social media. Let them know your birthday is coming up and in order to celebrate you are giving your customers a fantastic discount.

When you offer money off a product or service for a limited time, it attracts a lot more buyers than an ongoing promotion. Try to make the offer as attractive as possible and watch your customers flock to your store.

As well as your own birthday, you could offer discounts on business anniversaries.

For example, businesses often give their customers discounts on the first anniversary of the company. Annual discounts add an extra layer of exclusivity, generating a panic buy response.

Generate engagement with birthday giveaways

Another great option is to provide birthday giveaways. Instead of a discount, your customers can help celebrate your birthday by getting the opportunity to win something or receive a free gift.

Offering free gifts is a fantastic way of increasing sales. It doesn’t need to be anything huge. It could be you offer a free trial on a service you are offering. Or customers could receive a free miniature product with every purchase.

Think about the type of giveaways your customers would be most drawn to. Would a competition giveaway work better?

With competition giveaways, they do produce a level of excitement amongst your customers, especially on social media platforms.

By sharing, commenting, and liking your post on social media, your followers will be in with a chance of winning the giveaway. Not only does this engage your followers, but it also improves engagement on your business page, making it more likely to show up in potential customer’s newsfeeds.

Boost staff morale

Celebrating birthdays isn’t just profitable for your business from a customer perspective. If you hire staff, recognizing their birthdays can do wonders for their morale.

It could be you provide special perks on birthdays such as free lunch, letting them go early, and having after work drinks.

When you celebrate your employee birthdays, it makes them feel special and appreciated. This in turn will make them want to continue working for you. Not only that, but they will also work a lot harder, going above and beyond for the company.

A company is only as good as its employees. The better you treat your staff, the more loyal and productive they will be. They will also provide much better customer service, helping to boost sales and improve your reputation.

If you don’t currently know your staff’s birthdays, begin by putting together a list. Then, make sure you celebrate each one when the time comes around.

Show customers you care

You can also celebrate customer birthdays. This aids in providing a more personalized service.

Of course, to celebrate customer birthday’s you need to know when they are. The best way to do this is to introduce a mandatory date of birth field during your sign-up process. Then, record the date in a spreadsheet.

Create personalized birthday emails you can send out to customers automatically. It could be a simple “We wish you a very happy birthday” message. Or you could offer a unique discount of freebie.

When you celebrate your customer’s birthdays, it shows you care. People love being recognized on their birthday, so if you put the effort in you will be rewarded.

These are just a small number of ways celebrating birthdays is profitable for business. Everybody loves to celebrate a special occasion. If you can offer a limited time discount, freebie, or competition, it’s going to generate excitement and encourage more sales.

Sit down and think about the best ways you can use birthday celebrations to boost your profits. Then, begin utilizing them to see your profits soar.

About Author: Kerry Knoll

Hi, I'm Kerry Knoll and welcome to Vegas Tech Group. I'm a Digital Marketing Consultant and I help local businesses.

It didn't take me long to realize that local businesses need assistance with their digital marketing. So I created this Digital Marketing Agency to be a resource for local small businesses who are looking to acquire more customers from the Internet.
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