Want to grow your local Instagram audience? It might not be as difficult as you think.
When you are just getting started on the popular social network, it can be difficult to reach your ideal customers. This is often down to algorithms, the amount of effort involved, and time constraints.
The good news is, even if you don’t have much time to spend on networking, it is possible to build up your audience.
In this useful post, you’ll discover how to grow your Instagram in 30 minutes a day for a local audience.
Know when to post
A lot of businesses get caught up in the best possible time to post on Instagram. The truth is, it is better to post whenever you have the time.
Eventually, you can start to run A/B tests to see when the optimal times are to post. However, at the beginning aim to just post whenever you have a spare five minutes.
Gathering optimal post data can take up to six months. In the meantime, you could be working on different techniques to boost your audience. The key is to show up frequently and keep your audience engaged. Timings really don’t matter as much as you might think they do.
Research and prepare your content
Coming up with ideas for posts can take a significant amount of time. If you want to limit your Instagram use to just 30 minutes a day, you’ll want to research and prepare in advance.
Spend a few hours one day coming up with post ideas. Look at what your competitors are posting, and research National Awareness Days relating to your industry. Create posts using a tool such as Canva if needed to make them stand out.
The more time you spend researching and preparing content, the quicker you’ll be able to get regular posts on the site.
Utilize Instagram Stories
If you haven’t used Instagram Stories yet, now is the time to change that. You only need to spend around five minutes creating a story post.
You don’t even need to come up with anything original on some days if you don’t have time to. Repost content from other users and share your favorite quotes or affirmations.
If you want to maximize engagement, aim to post three stories a day on your account. A good tip is to post videos too as these really ramp up engagement compared to written content alone.
Offer a competition or giveaway
One of the most effective ways to grow your audience is to offer a competition or giveaway. Everyone loves to receive something for nothing, and competitions add excitement for customers.
To win or receive the giveaway, ask followers to like, comment, and share the post. This boosts the visibility of your page, helping you to reach a larger audience.
Coming up with constant new ideas for posts can be difficult. Save time by reposting other content. Find other accounts that post relevant industry news or tips, then share them with your followers.
Only a small portion of your posts should be reposted. After all, your followers are there to see original material. However, reposting the odd piece of content gives you a little breathing room when you’re having difficulty coming up with new ideas.
Engage with your followers
Spend a little time each day engaging with your followers. This includes responding to them on your own posts, as well as interacting on theirs.
It’s a good idea to respond to stories in particular. When you do that, it sends a message straight to the person’s DM. This gets you in front of your target audience, while also showing you aren’t just there for the likes.
Promote your account
Is your business on other social networks? If so, don’t forget to promote your channel on your other platforms. Someone may be following you on Facebook, but not on Instagram for example. By pooling together your followers, it gives you a much larger following in a short space of time.
These are some of the best ways to grow your Instagram in 30 minutes a day for your business. Once you get it into your daily routine, you’ll find it easy to keep up with promoting your account.