When it comes to converting leads into customers, an effective Call to Action (CTA) is crucial. There are many different types of CTAs you can use, each targeting a specific goal.
So, what is a Call to Action and how can you create one? Find out everything you need to know below.
What is a CTA?
A CTA essentially tells your audience what they need to do next. The most basic is “Buy now!”, aiming to get the customer to make a purchase. They can be used on your website, in your blogs, emails, and social media posts.
There are different types of CTAs you can utilize for your business, and each has a different purpose. Let’s look over some of the main types you can create.
The different types of CTA you can use
If you want to create the most effective Call to Action, you need to make sure you’re using the right type. So, what are the different types you should be utilizing? Below we will look at some of the most common types of CTA used by businesses.
Purchase CTA – This type of CTA is the most common. It is used to get the reader to make a purchase. You can use them at the end of product descriptions, ads, and promotional content.
Subscribe CTA – Sometimes, the goal might be to gain new subscribers. A strong subscribe CTA will encourage more sign-ups to your newsletter, emails, or service.
Lead magnet CTA – Lead magnets can be a great way to generate new business. They give your audience value for free, which increases the likelihood they will buy from you. Encourage more people to take advantage of your lead magnet with an effective CTA.
Information CTA – A CTA isn’t just for encouraging direct purchases. You can use them to encourage your audience to learn more about a product or service. Information CTAs let your audience know what they need to do to find out more before they buy.
These are some of the most popular types of CTA you can use to drive results. So, now you know what they are, how can you create an effective Call to Action.
How to create an effective CTA
If you want to create an effective CTA, there are some key steps you’ll need to follow. Some of the best ways to create a strong Call to Action for your business include:
• Keep it short and concise
• Make the opening count
• Aim to foster emotion
• Test out different CTAs
• Generate a sense of urgency
An effective CTA will be no longer than 35 words. This means you’re going to need to get creative to keep it short and concise.
Start by creating a strong opening. Directly address the reader’s issue. This is often done best in the form of a question. An example could be, “Are you struggling to convert leads into customers?”. This would then be followed with your solution.
A good CTA will work towards triggering specific emotions. People are much more likely to take action when they feel emotionally triggered. It is a tactic used by all of the big businesses and it can prove highly effective. Research words that generate an emotional response to give you a better idea of what to write.
You can work out which types of CTA are most effective for your business by testing them out. Track how well each type of CTA performs. This will show you what works and more importantly, what doesn’t.
Finally, if you can, you should try and generate a sense of urgency. Your audience is much more likely to take action if they feel they only have a limited time to do so. This technique works best on promotional content. An example of this type of CTA would include “Don’t delay – Get 50% off now while the offer lasts”.
It can take time to learn how to create effective CTAs for your business. However, it is simply a matter of trial and error. The more you create, the easier it will become. Don’t forget to test out different CTAs to see which work better for your business.