Repeat customers are crucial to your business. Did you know that the latest figures for 2020 show that repeat buyers make up 65% of a company’s sales?
It also costs up to five times less to retain existing customers than it does to acquire new ones. These are just a couple of stats that show the benefits repeat customers have for businesses. The trouble is, securing repeat buyers isn’t always easy.
Email marketing tends to be the best way to attract repeat buyers. However, there are a lot of things you can get wrong with this technique. If you are struggling to get more repeat buyers through email, below you’ll discover some of the best tips you can follow.
Always send a thank you email
One of the best ways to secure repeat buyers is to let you know that you appreciate them. This starts with a well-written thank you email.
After the customer has made a purchase, sending a personalized email to say thank you and to acknowledge their order can go a long way to building a repeat relationship. In the email, you should also include when they can expect to receive their order and provide your contact details in case they need to get in touch.
A thank you email is a great touch that your customers will appreciate. It leaves a positive first impression and provides peace of mind that the order is received and being processed.
Perhaps one of the most effective ways to secure repeat buyers is through offering incentives. Customers love being rewarded for their loyalty. So, if you aren’t currently providing any incentives, now is the time to change that.
The incentives you offer could range from one-off discounts to loyalty schemes. The latter proves particularly effective, rewarding customers the more that they shop through your business. However, they can also be expensive to set up, so if you don’t have the budget right now, offering one-off incentives is a good idea.
You could provide discount codes in your emails, or provide personalized offers based upon the customer’s buying behavior. It is a good idea to test out a number of incentives on first time customers so you can see which works better at bringing them back.
Use replenishing emails
If your business sells products which often run out, you can use replenishing emails to secure a sale.
These emails should be sent to customers who have purchased items that will need to be replaced when they run out. It could be skin care items or household cleaning products for example.
By looking at when a product was purchased, you can work out roughly when it will need to be replenished. By sending an email reminder, you can gently let the customer know they can reorder through just the click of a button.
If you don’t remind them that you are there, they could choose to purchase the same item elsewhere.
Share valuable content
A great tactic for securing repeat buyers through email is to share valuable content. Your emails should never solely consist of promotional content. If you focus on providing useful, educational content it’s going to build up a relationship with your buyers.
By giving them content, they will find valuable, it shows your customers that you care about them too. So, think about what your audience wants and then give it to them in short, valuable chunks.
If you do choose to only share promotional content, you’ll quickly lose your audience.
Advertise new products
Finally, you can also use emails to advertise new products. Customers like to be the first to hear about and try out new products. So, if you let them know when a new product is arriving, they are going to be excited to get it.
You could also add to the exclusivity, letting your email subscribers know in advance when new products are launching. By letting them know ahead of anyone else, it encourages more people to sign up to your emails.
These are some of the best ways you can get more repeat buyers through email. It does take a lot of effort to make email marketing successful. However, with the techniques above you’ll soon start to see impressive results.