Sales funnels are a key part of any business. They relate to the buyer’s journey, from becoming aware of your site, to making a purchase.
The trouble with standard sales funnels is they focus primarily on digital businesses. So, what if you offer products and services in a more local capacity?
Hybrid sales funnel websites are designed for small businesses who aim to target local, physical customers. When used correctly, they can help to significantly boost sales and engagement.
The question is, what are hybrid sales funnel websites and how can they help your business? Discover everything you need to know below…
What are hybrid sales funnel websites?
Hybrid sales became popular after the pandemic. When businesses were forced to close their doors to customers, they needed to come up with new ways to make sales. Switching to digital was an ideal way to continue trading and capturing a new audience.
Hybrid sales funnel websites are designed to attract and track local, national, and international customers. They focus on both online and offline sales, helping businesses to potentially make significant profits.
What are the benefits of hybrid sales funnel websites?
Hybrid sales websites can deliver a ton of awesome benefits. Here’s some of the biggest advantages they can deliver to your brand…
• Helping you to capture more business
The goal of any business is to generate as many customers as possible. When you run your business solely offline, you are limited in how you market yourself, and reach new customers.
Hybrid sales funnel websites give you the opportunity to capture a lot more business. They focus on digital and local communication, helping you to reach thousands, and potentially millions, of new customers.
• Giving the customer what they want
These days, customers want to be able to communicate with businesses online. Even local customers like to learn more about a brand online before they decide to go instore.
Consumers love to have options. So, providing them with multiple ways to do business with you is naturally going to boost your sales.
On a hybrid sales funnel website, you can give the customer multiple ways to contact you. You can also track both online data and calls. This will give you a good idea of what is working and what you may need to tweak to improve performance.
• Increased efficiency
If you want to improve your business performance, efficiency is key. You want to make your sales funnel as efficient as possible, and a hybrid sales funnel website can help you achieve that.
Your customers will be able to speak to the right people at the right time. This in turn increases the likelihood they will complete a sale.
A good hybrid sales funnel will allow customers to contact and make a purchase either online or offline. You could also make it possible for customers to order online and pick up their goods from your store.
By improving efficiency, it helps you to cut costs while boosting performance.
• Fewer opportunities will be lost
If you only focus on one particular sales funnel method, you’re going to be limiting your customer base. With a hybrid sales funnel website, you’ll have maximum opportunity to capture a sale.
By giving customers multiple sales options, you make it convenient to buy from you. You can take orders at any time of day or night, resulting in fewer opportunities being lost.
• Increased customer reviews
Consumers pay a lot of attention to online reviews on local businesses. However, it can be difficult to get them without a hybrid sales funnel.
When you add a hybrid funnel website to your business, you can follow up with customers easily. You can send emails to those who have made a purchase, asking for a review.
The more positive reviews you can get online, the more customers you will ultimately attract.
These are just some of the reasons why every small business needs a hybrid sales funnel website. Although it can be confusing for businesses, there are lots of resources out there that can help you to better understand hybrid sales funnels and the different stages they encompass.
If you want to gain new customers, achieve more accurate insights, and boost your profits, adding a hybrid sales funnel website to your business is something you should focus on.