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Why You Need to be Building a SMS Text Messaging List as a Small Business Owner
Written by Kerry Knoll on August 14th, 2021
When it comes to marketing, businesses typically associate it with digital and content marketing. However, did you know that SMS marketing can be equally as effective?

SMS marketing has been used for over a decade. It provides unique benefits to both businesses and consumers. So, what exactly is it and how can a SMS text messaging list help?

What is SMS marketing?

SMS marketing is a text-based marketing service. It involves sending text messages to customers for marketing purposes. It could be sending promotional messages, or transactional messages. It offers a broad range of uses and when done right, can provide lots of fantastic benefits.

You need to have permission from the customer in order to send them SMS marketing messages. Ask them to opt in by sending you a text or filling out an online form.

Once you have permission, you can start sending marketing messages. Rather than sending them all individually, you can take advantage of business texting apps. These allow you to schedule messages, alongside two-way chats between you and the customer.

What benefits can it provide?

Now that you know a little more about what SMS marketing is and how it works, let’s look at some of the benefits.

There are many great benefits that SMS marketing can provide including:

· It can reach almost anyone

· Your costs will reduce

· They are instantly trackable

· They provide a more personalized service

· Provides more precise marketing

The majority of adults these days own a smartphone, and they take them with them everywhere. So, when it comes to reaching a large customer base, SMS marketing is difficult to beat.

It also costs a lot less to send text messages than it does to market through most other channels. All small businesses could do with saving money, particularly when it comes to their marketing budget.

You will also be able to instantly track the results of the text messages you send. You can see how many people have received them and opened them. You will also see whether anyone clicked on any links you provided in the message.

SMS texts provide a much more personalized message too. These days, customers like personalized messaging. They feel like the business actually recognizes them when they contact and address them directly.

Finally, SMS texts provide much more precise marketing. You can contact customers directly, segmented them into groups for more targeted messaging.

The potential uses of SMS marketing

There are a lot of ways you can use SMS marketing for your business. You can use it to promote your brand, gather feedback, and improve your customer service.

Discounts and promotions tend to be the most common types of messages businesses send. You can let customers know about upcoming discounts and new products for example. You can also offer them exclusive discounts for being a part of your SMS messaging list.

You could also use SMS to send reminders and confirmation messages. You will find delivery updates are particularly appreciated through text message. You could also use it to advise customers of any potential changes to your service.

SMS marketing is also good for following up on leads. Your text won’t get sent to a junk folder, which means they will actually see your message.

These are just some of the potential uses of SMS marketing. As you can see, there are a lot of potential benefits it can deliver.

Why is an SMS text messaging list important?

So, you now know how beneficial SMS messaging can be for businesses. The question is, why do you need a list?

The rules regarding contacting customers are fairly strict these days. This means you need to have permission before you message them. If you were to just randomly message your customers, you could find yourself in a lot of trouble.

Putting together a list also allows you to segment your customers. Different messages can be sent to different segmented groups.

Overall, every small business should be focusing on SMS marketing. It can deliver a lot of awesome benefits and it is one of the easiest types of marketing you can do. Why not start building up your SMS marketing list today?

About Author: Kerry Knoll

Hi, I'm Kerry Knoll and welcome to Vegas Tech Group. I'm a Digital Marketing Consultant and I help local businesses.

It didn't take me long to realize that local businesses need assistance with their digital marketing. So I created this Digital Marketing Agency to be a resource for local small businesses who are looking to acquire more customers from the Internet.
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